Douma Research is a full-service public opinion survey research and polling firm based in Michigan. Kara Douma has over 25 years of experience conducting all facets of the research project - from beginning to end.
We approach each project with fresh eyes. Douma Research works with our clients to first define their research goals and objectives and move on from there. Only after goals and objectives are clear will we offer a customized research plan. The choice of research mode is not a one-size-fits-all. We work with our clients to develop a cost-effective research plan but will not cut corners and risk accuracy.
Douma Research takes excellent care and pride in survey instrument design. The survey is only as good as the questions asked: Are they valid and reliable? Questionnaire design is both an art and a science and a craft only honed by years of experience.
When a research project is designed correctly and executed precisely, the data speaks for itself. We pay close attention to every detail from identifying the research universe, sample pull, questionnaire design, research mode(s), and analysis techniques. At Douma Research, we know each step is equally important. If a researcher relies heavily on weighting or post-survey adjustments, they're not doing it right in the first place.
We offer single and mixed-mode survey methods:
Research is an investment, and at Douma Research we believe it is an invaluable investment. We work hard to find the best vendors who offer competitive pricing as well as work to keep our own overhead low to pass on savings to our clients. At Douma Research we offer the highest quality research at a competitive price.
Copyright © 2020 Douma Research - All Rights Reserved.